- To promote innovation and entrepreneurship by identifying and motivating entrepreneurs thereby creating employment and prosperity in rural areas
- To commercialize, transfer and disseminate agricultural technologies developed by research institutions from labs to farms through entrepreneurship
- To support and strengthen producer organizations to stir socioeconomic development of primary producers
- To become a centre of knowledge creation and dissemination in the field of rural entrepreneurship through action research
- To build commercial conduits in the form of value chains which integrate new value creating activities in rural and urban spaces
